“BANANA FOR SCALE” originated from an abstract meme posted by a Reddit user in 2005. The story goes like this: Someone wanted to sell an old TV but didn’t have a ruler handy. What to do? The user came up with a solution: “I don’t know how big the screen is, I can’t find a tape measure, but I do have a banana.”
Thanks to its humor and wit, the photo quickly went viral, sparking widespread imitation and turning into a pop culture symbol.
Since 2010, “Banana for Scale” has gradually evolved into an internet cultural phenomenon. Using a banana as a measuring tool—whether to gauge the size of treasures, landmarks, pets, or even absurdly measure a child’s height—became viral content across social media.
This simple yet creative idea, with its universal humor, transcended cultural and language barriers, becoming a globally recognized meme symbol.
The “banana as a measurement” meme has persisted to this day. On November 19, 2024, during the sixth test flight of SpaceX’s Starship S31, Elon Musk himself played into the joke, reigniting the meme’s popularity. A playful animated banana sticker was placed near the rocket’s wing—with the banana even holding a tiny banana in its hand. Since the rocket’s massive size is hard to grasp, the banana sticker served as a humorous yet effective scale reference, giving viewers a better sense of its dimensions.
The BNB ecosystem MEME project BANANAS31 has adopted the banana image from Elon Musk’s Starship S31, inheriting the fun meme culture of ‘Banana for Scale’ to create its own meme project.
The first major campaign was the ‘Measure Everything with Bananas’ event held on Twitter on November 28, 2024. Thanks to its unique creativity and humor, the event quickly attracted widespread attention and participation.
On Twitter, users shared photos measuring all kinds of quirky objects and landmarks with bananas – ranging from miniature models to real-life famous structures, showcasing endless creativity. These posts not only demonstrated the community’s humor but also highlighted the limitless possibilities of $Banana culture. The event successfully revived the classic ‘Banana For Scale’ meme while inspiring numerous high-quality contest entries.
The Twitter campaign achieved impressive results with:
·21,000+ participants
·400+ key opinion leaders involved
·610,000 total interactions
making it a highly successful promotional event.
What made it extraordinary was its crossover appeal – while initially engaging Web3 users, the campaign organically spread to Web2 audiences. The massive user participation and sharing rapidly expanded the campaign’s reach across social media platforms, leading to our second phase: the ‘Banana for Scale’ challenge on TikTok.
This two-week challenge attracted:
·5,000+ participants
·110 million total video views under the hashtag
·400+ influencers (each with 1,000+ followers)
The campaign successfully bridged the Web3-Web2 divide, marking a significant breakthrough in mass adoption strategies.
official X：https://x.com/BananaS31_bsc
telegram：https://t.me/
BananaForScale_bsc
website：https://bananabsc.com/
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